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By any measure, Aida Mitchell is a stellar success – proof that motivation and a strong work ethic pay off. Aida was recently promoted to District Sales Manager, her third promotion in less than five years! Most recently, Aida was a Field Management Consultant (FMC), bringing Best Practices in recruitment, selection, and training and development to Sales Managers and Sales Representatives throughout The Western and Southern Life Insurance Company (Western & Southern). Aida exemplifies the company’s dedication to the Sales Team: “Western & Southern is very caring about our field force. The company wants you to be successful. We train and develop Sales Representatives about our products and about the sales process. We encourage your professional growth and development because that translates into a challenging career that is financially and emotionally rewarding.”
Although Aida has been in the U.S. only a few years, knew no one when she came, and had no sales experience, she’s built a very successful career at Western & Southern Life. Starting as a Sales Representative, Aida was promoted to Sales Manager just four months later because of her passion and diligence. After two years as Sales Manager, Aida accepted a promotion to FMC, where her leadership and motivational skills helped others on the road to success.
Born in Mexico, Aida earned a Business Administration degree, then went to the University of Barcelona, Spain, and earned a Master’s degree in Organizational Development. At the same time, she worked in Human Resources and was on the fast track to an executive career. Then her life took an unexpected twist. While living in Europe, she met and married an American and came to the United States for a new chapter of her life.
She quickly applied for a work permit and began looking for employment opportunities. Her first offer came from Western & Southern as a Sales Representative, but Aida had doubts because she had no sales experience at all. Nevertheless, she accepted the offer because she liked what she saw in the company: a solid financial history, a reputation for integrity, and products that help customers achieve their financial goals. After barely a month in the job, Aida says, “I decided this is my life’s career. I really do believe that we make a difference in people’s lives. We give people hope when life is tough. They know we’re going to be there to help them. In this career, I have an impact on people’s well-being even after I leave. This is so much more important than having a big title in a big company.”
But as a newcomer to the U.S., Aida had no list of contacts and no family nearby except her husband and new baby, so her early prospecting was based on the client list Western & Southern gave her. She also followed her sales training precisely as she was taught. “Western & Southern gave me the best sales training. I went to the sales boot camp, took all the online training courses, and got lots of field training by going on sales calls with my Sales Manager. I followed Western & Southern’s Professional Agency Selling System (PaSS) step-by-step, and it paid off. I told everybody I met what I’m doing, and I built my own network. I became involved in the women’s group at my church, and became active in the Hispanic Chamber of Commerce and the National Association of Hispanic Majors in Business Administration.”
She recalls the day she accompanied her Sales Manager to an appointment with the Hispanic owner of a small business. She acted as interpreter, translating questions from Spanish to English, then translating the answers from English to Spanish. The business owner was so impressed with such personal attention, he signed 12 applications that day to cover everyone in his family.
Aida believes that a sales career with Western & Southern is an ideal choice for women. “As a sales representative, you have to be committed, driven, energetic, passionate, and involved in your community. Women are successful in this industry because we show we care, and other people, especially women, respond to that. They open up to you and tell you about their fears and concerns for their families. Women understand the need for insurance right away and will persuade their husbands of the need. Men tend to think they’ll always be around to provide for their families, but the wives know that life can change in an instant.”
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See if a Sales Career at The Western and Southern Life Insurance Company could be a match for you. Do you want to know more? Send us your questions in an e-mail.
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