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Straight from the desk of John F. Barrett, chairman, president, and chief executive officer of Western & Southern Financial Group, Direct Connect gives you an inside look at the company. Direct Connect articles for 2005 are listed below. You may also read through our 2004 Direct Connect Archives. For more information on the content of these articles, please contact Herb Brown, senior vice president of public relations, at 513.629.1136.

The Direct Connect articles are entered "as issued" historically and are believed to be accurate at the time. No attempt is made to correct or update them based on subsequent events.

February 2005

•   WSLife.com Jumps up Nine Spots to #13 in DALBAR Ranking

February 25, 2005
WSLife.com Jumps up Nine Spots to #13 in DALBAR Ranking
DALBAR has ranked WSLife.com number 13 among Web-based technology firms within the insurance, annuity and mutual funds industry. This ranking at the end of the fourth quarter of 2004 was up from number 22.

As one of the leading financial services research firms, DALBAR measures the performance of customer service programs and Web sites in the financial services industry on a quarterly basis.

Major improvements to WSLife.com during the fourth quarter of 2004 led to this rating. Among improvements mentioned by DALBAR are the launch of a new expanded site tour using iframes technology for easier site maintenance; illustrated guides, which provide investors with a better understanding of the different statements that are sent out with an insurance policy or annuity contract; a revised and updated Tax Information Guide for the 2004 tax year; and secure e-mail forms to protect the privacy of user account inquiries.

As the number 13-ranked Web site, WSLife.com will continue to be published in National Underwriter as well as DALBAR’s Quarterly Web Rankings Report.

For more information on the content listed here, please contact Herb Brown, Senior Vice President, Public Relations, at 513.629.1136 or herb.brown@wslife.com.

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     Updated 9/26/2008